Wholesale, B2B, and bulk buyer inquiry form template
Wholesale Inquiry Form for Ecommerce Brands
Retailers, distributors and corporate buyers don't use your checkout. They want a price list, minimum order quantities and a contact. This form collects what you need to judge a wholesale buyer, so you only spend time on accounts that fit.
Wholesale Intake Questions
| Question / Field | Field Type | Why Ask It |
|---|---|---|
| Type of buyer | Retail store · Online reseller · Distributor · Corporate gifting | Each buyer profile requires distinct pricing terms |
| Business name and website | Company text + URL | Lets you verify legitimacy before sending wholesale catalogs |
| Country or territory | Dropdown | Governs shipping, tax rules, and distribution rights |
| Product lines of interest | Multi-select catalog | Routes to appropriate brand category manager |
| Expected order volume | Bands: under 100 / 100–500 / 500+ units | Compares against minimum order quantity (MOQ) |
| Order frequency | One-off · Monthly · Quarterly · Seasonal | Separates recurring wholesale partners from one-time shoppers |
| Custom branding needed? | Yes / No | Triggers private-label questions only when required |
| Resale certificate | PDF upload (optional) | Necessary for tax-exempt B2B invoicing |
| Contact details | Name, role, email, phone | Direct line to commercial purchasing manager |
Smart Conditional Branching
- Corporate Gifting: Switches to occasion, ship date, and recipient address lists.
- Custom White-Label = Yes: Opens artwork logo upload and packaging spec fields.
- Order Size Below MOQ: Displays retail purchase link and consumer coupon code.
In Action
Interactive Form Visuals
Order Volume
Estimated Initial Order Units
100 – 250
250 – 500
500+ Units
Wholesale inquiry form with order volume
Shopify Embed
brand.myshopify.com/pages/wholesale
✓ Responsive Shopify Brand Theme
Wholesale inquiry form on a Shopify store
Best Practices
Tips for This Form
- State your minimum order on the page and in the form, so small buyers self-select.
- Don't publish wholesale prices openly. Send the price list after you've approved the account.
- Ask for the website or social profile. It's the fastest way to check a reseller.
- Reply within one working day. Wholesale buyers usually contact several suppliers at once.
Conversion Placements
Where to Place It
- Footer link: 'Wholesale' or 'Become a Stockist'.
- Product pages: 'Buying in bulk or corporate?' link beneath add-to-cart.
- Shopify: embed on a page with Custom HTML or Liquid blocks.
Questions & Answers
Ecommerce & Retail FAQs
A form on a brand's website where shops, distributors and businesses ask to buy in bulk at trade prices.
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